RACS
A targeted digital acquisition strategy combining LinkedIn InMail and Google Ads to increase brand awareness, reach relevant financial decision-makers and generate new business opportunities.
RACS provides financial management software that helps organisations streamline, automate and optimise their financial processes.
Its modular platform combines process automation, real-time analytics, compliance and seamless integrations, helping CFOs, controllers and accountants reduce manual work and gain better insight into their financial operations.
The challenge
The challenge
RACS wanted to strengthen its digital marketing efforts with two clear objectives: increase brand awareness and generate new leads within its target audience.
The focus was on reaching medium-sized and large organisations looking for a suitable software solution to manage their financial administration.
The key decision-makers? CFOs and financial managers.
The challenge was therefore not simply to generate more website traffic, but to reach the right people, create relevant interactions and turn digital visibility into meaningful commercial opportunities.
The result
“With Purple Panda, we focused our collaboration with RACS on two clear objectives: increasing brand awareness and generating new leads within our target audience. We are looking for medium-sized and large organisations that are looking for a suitable software solution to manage their financial administration, with CFOs and financial managers as our key contacts. Purple Panda has understood our brief well and, with a professional approach and solid execution, ensures that the marketing effectively aligns with what RACS needs.”
Rudy Thielemans
RACS